Nowadays we’re being inundated with thoughts and speculation about when life will return to normal. At most, people like to talk about a “new normal”. While much of this is understandable, I hope this doesn’t mean that EVERYTHING will go back to normal.
For example, in our line of business, “normal” means there is a wide range of competing products on the market that all claim to be “the best”. Others sell their product at a price that’s either too low or ridiculously high but there is no discernible difference between the two. “Normal” can also mean competitors that don’t run a real business and therefore don’t have to factor in the cost of taxes, annual fees, and other overheads associated with a legitimate company. A return to normal could also mean we go back to a life of hyper-consumerism where we acquire items because they’re cheap and we don’t bother to consider quality or durability.
We don’t need that kind of normal. Let’s be a little abnormal and throw our support behind people and companies that do things right. Let’s be total weirdos and avoid con-men that are just out to make a quick buck. Let’s be absolutely crazy and focus our dollars on products that are big on quality and not quantity.
Everyone says “covid changed everything” so let’s see if that’s true. Let’s see if our new normal can look and feel so much better than our old normal. After all, what’s so good about normal, anyway?
Bill Brill
Frisco TX
